Are you sending cold email campaigns, newsletters, transactional emails or simply reaching out to your audience via emails?
Then you should start monitoring your deliverability to make sure that your emails land in your audience’s inbox.
In this article, you’ll see why your email deliverability matters and how to avoid the spam folder with a warm-up and deliverability booster like lemwarm - used by 10,000+ customers worldwide.
So, if you want to get directly into your target’s inbox and generate more business opportunities, keep reading as you’ll discover:
Email deliverability is the ability to deliver emails right into your target’s primary inbox.
So, why should you care about yours?
Because it measures if your emails are successfully reaching out to your audience.
No emails in the prospect’s inbox = No replies = No meetings = No business growth opportunities. That’s why low deliverability often results in low ROI, putting your business at stake.
As your emails can land in the spam folder without you knowing, having a warm-up and deliverability booster helps you spot and prevent any deliverability troubles.
The deliverability score presents the ability of all your emails to land in the primary inbox. The higher the number is, the more likely your emails will reach out directly to your audience and help you create new business opportunities.
If you want to have a high deliverability score, you should warm up your email address. Email warm-up is a process of gradual increase in your email sending volume in order to build a good domain reputation.
By ensuring human-like activity, the warm-up process keeps your email activity balanced and makes sure you stop landing in spam. Receiving emails regularly is crucial since non-consistent sending behavior can trigger warnings to your email provider.
But, sending a lot of emails manually to a fixed schedule can be a pain as it requires a lot of resources. That’s where deliverability boosters come in handy, as they 100% automate your sending efforts.
There’s a false belief that people can warm up their emails for 2 weeks before sending emails and that should ensure high deliverability.
But, even if you do that, your emails can still land in spam. Why? Because if you stop your warm-up process all of a sudden, your uneven sending pattern will be a trigger to your email provider.
The warm-up is like a protection tool for your emails. Just like peanut butter and jelly, warm-up goes hand-in-hand with your emails. By keeping lemwarm ON at all times, your deliverability will increase, leading to more of your emails landing in the primary inbox.
Once you initially warm up your email, there’s the booster stage where your deliverability will maintain high for the long run, as long you keep your deliverability booster ON.
To keep your emails warm for the long run, you’ll get the tailored-up warm-up strategy. lemwarm will gradually increase the number of emails sent until the perfect delivery is achieved, keeping your emails away from the spam folder.
And to make sure you leave the best impression for your email provider, you’ll get assigned to a specific email cluster according to your industry, audience, and email goals. This will keep your warm-up emails related to your business which increases your chances of landing in the primary inbox.
Instead of talking with fake email addresses, you can automatically start conversations with 10k+ real users with up to 25+ years domain reputation.
Because of ultra-personalized emails under the assigned clusters, conversations under the same thread give the impression that they’re written and sent manually.
The human-like activity will be a good sign for your email provider and leave a positive impact on your email domain and IP reputation.
By having access to a detailed deliverability score dashboard, you can make sure you’re not present on any blacklist.
You’re able to monitor your inbox reputation and deliverability, and apply exclusive lemwarm tips to keep a high deliverability score.
All data available helps you react promptly and maintain a healthy domain reputation aka reach out straight to your audience each time.
Without the technical skills needed, you can set up your deliverability booster within a few-minute process.
Once you log into your lemwarm account, you’ll see the dashboard with 4 simple steps that will get you started:
So, let’s see how each of them can help you reach out your target audience.
Depending on your business needs, choose between two lemwarm plans - Essential and Smart:
What’s the main difference between these two plans?
Before purchasing, you want to make sure you used the correct address and billing data in the Billing & Invoices tab.
Once you choose the most suitable plan for your business, you’ll be ready to connect your email provider.
There are two ways to connect your email address to lemwarm:
To do this easily, check out the How to connect your email provider with lemwarm guide we’ve prepared for you.
By clicking on the “Verify your email” button, you’ll receive a verification email (in the inbox of the email you used to log in on lemwarm):
To verify your account email, simply click the link in your email. And voilà! You’re ready to start warming up your account.
By clicking on step 4 “Start lemwarm” button, you’re authorizing lemwarm to send and reply to warm-up emails for you:
From now on, you can track your DNS check which will tell you if there’s something you should do to improve your setup:
Now, you’re ready to customize your settings even further to maximize the deliverability according to your domain age and business details.
Whether you have an old or brand new email address, these smart settings will help you keep your email warm for the long run:
Based on your email domain’s age, you’ll need the right strategy to increase the number of emails sent until the perfect delivery is achieved.
To set up your ramp-up and warm-up settings, go to the Cockpit:
From here, you can indicate:
1. The number of warm-up emails lemwarm will send per day after ramp-up
This value will be the limit of total emails that can be reached per day with lemwarm. Once this limit is reached, the increment stops.
2. The ramp-up increment value per day
You want to gradually send warm-up emails over the days to progressively reach the maximum number you set.
The initial warm-up will last one month. Once completed, you should see your open rates hit 50%+ levels.
During the initial warm-up phase, try not to send outreach campaigns at all. But, in case you really need to, we strongly suggest you keep your volumes lower:
…and increase gradually week after week.
After the initial warm-up phase, you can start sending campaigns, but beware - if you want to hit 80% open rates and never go to spam, keep your lemwarm ON.
This feature will allow you to send automated and ultra-personalized emails from your inbox based on your audience and email goals. Each message and subject line will be generated based on the info you put into the smart cluster questionary.
Why is that important? Because email providers will check out the content you’re sending and evaluate it. That’s why email exchange relevant to your business increases your sending reputation and helps you achieve better deliverability results.
So, to boost your deliverability score, tailor the content according to your business requirements as shown below:
P.S. Emails that your account sends and receives for the warm-up process are automatically labeled in your inbox so that you can filter them out and keep them out of your primary inbox.
Here’s how:
To keep your lemwarm emails away from your Outlook’s primary inbox, check out this video.
At any time, you can check the deliverability reports, monitor your inbox reputation, and apply lemwarm’s exclusive tips that help you keep a high deliverability score.
Within your Dashboard interface, you’ll have access to your deliverability score and tips on how to improve it:
If your deliverability score is:
Red -> You might be blacklisted, have a bad DNS, or wrong configuration. Whatever it’s your case, you’ll be in the know thanks to lemwarm tips.
Orange -> It means your results are not optimal yet. You can start sending campaigns but keep them low in volume.
Green -> You’re ready to start sending campaigns, but make sure to keep lemwarm active at all times to keep the results good.
You can also pick a time frame and get a detailed report containing:
All these reports will keep you aware if your messages are reaching out to your audience and what are the steps to improve your deliverability.
If you want your emails to land in your audience’s inbox, your need to improve and maintain your deliverability.
To make sure that you don’t lose any growth opportunities, you should use a warm-up and deliverability booster that will keep you away from spam.
So, if you want to:
P.S. You can check out our help articles for even more instructions on how to set up your deliverability booster and skyrocket your business growth!