What good would your email outreach be if you never received the replies that prospects send you?
Without MX records, this is precisely what could happen!
Email providers use MX records to route emails to the correct servers.
In the absence of MX records, the servers wouldn’t know where to send the replies.
Missing or misconfigured MX records also prevent the correct implementation of domain authentication records like DKIM, SPF, and DMARC.
Without these records, your open rates will most likely tank.
In short, it’s essential to set up your MX records.
Here’s how you set up MX records on Namecheap. ⬇️
*If your domain's name servers point to a different provider than your domain provider (e.g., your hosting company), you need to add your MX record there.
DNS changes can take up to 48 hours to activate.
Don’t forget to take care of the rest of your technical setup.
Your technical setup includes your SPF, DKIM and DMARC records, and custom tracking domain.
Additionally, it’s important to warm up your email. Without warm-up, your emails are more likely to land in spam.
lemwarm is an email warm-up service that won a Reddit poll for best email warm-up service.
Its features are designed to keep you out of the spam folder.