Why email verification is important for outreach success

Would you send a card to a postal address that doesn’t exist?

Put differently:

Would you go through all the trouble of writing the card, putting a stamp on it, and bringing it to the post office if you weren’t sure of its destination?

Not likely, right? What a waste of time and resources.

That’s why you need to verify every email you use for outreach. Without email verification, you have no way of knowing if an email address exists.

What is email verification? 🤷

Email verification is the process of checking if an email is valid before actually sending an email to it.

Usually, this is done by an email verification service.

The tools, which can process huge email lists, tend to return a status for each email. If an email’s status is “deliverable” or “verified,” you can contact that lead.

Verifying your leads’ emails is one email outreach’s best practices. Not verifying your leads’ emails can have far-fetching negative consequences for your outreach success.

Here’s why:

Why verifying your leads’ emails matters ✔️

If you want to maximize your outreach success, and you want it to endure…

No excuse in the world would justify not verifying your leads’ emails!

See:

Apart from the wasted resources caused by sending to potentially non-existent emails, there's also this thing called email deliverability.

Your email deliverability determines how well your emails land in your audience’s inbox. It’s heavily influenced by your sender reputation.

And your sender reputation, in turn, depends partly on your bounce rate.

Getting some bounces is normal. Try to keep it under 2%.

If you send many emails to unverified emails, a percentage of them will bounce, meaning the emails will be returned to you because some of the addresses don't exist.

A high bounce percentage causes your sender reputation to drop because it’s a characteristic of a spammer.

Spammers don’t take care in carefully selecting and verifying emails. They just mass-send to a bunch of random emails and see if they get lucky.

In other words:

As a legitimate outreach specialist, you need to keep your bounce rate as low as possible to protect your sender's reputation.

Having a low bounce rate is an essential step toward long-term high deliverability.

How to verify an email 🛠️

The most common way to verify an email is by using an email verifier.

For professional use, a bulk verifier is the right choice as verifying your emails one-by-one is not efficient.

Still, sometimes, you may want to quickly verify a single email.

You can do so by using our email checker below:

Here are more ways to check an email.

Become a Verifier ✅

We think we convinced you of the importance of verifying all your leads’ emails.

The best part is that verifying with email verification tools is easy.

It doesn't take up much time, and unless you are a spammer, not verifying isn't an option.

Now you know why.