3 subject line strategies to boost your open rates

Heeey there 👋

Here’s G, and in this email, you’ll find 3 email subject line strategies to get your emails opened & avoid spam complaints

Whether you send newsletters to an audience, cold emails to prospects, or any other emails to an audience: the first thing they see is your subject line.

The goal is always to send emails in a natural way that looks human.

A great subject line can:

→ increase your open rate

→ motivate your audience to reply

→ prevent your emails from landing in spam

Check out these 3 strategies to write great subject lines, open your emails, and avoid spam complaints!

PS: sharing something that'll save hours of your time at the end 🔥⬇️

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Tip #1. Personalize your subject line

A personalized subject line helps you talk to your audience directly and stand out from the hundreds of generic emails they receive daily.

This makes them want to read and reply to your emails. You’re also less likely to get spam complaints which helps you keep a good sender reputation and avoid the spam folder.

Here are 10 variables you can use to personalize your subject lines:

Tip #2. Keep your subject line short & clear

Subject lines that are short, clear, and to the point catch your audience’s attention. By quickly showing your email's potential value, you motivate the audience to open it.

The ideal length of a subject line is between 6 and 10 words.

Here are 3 questions you can ask yourself to write clear subject lines:

→ does my subject line focus on 1 clear idea?

→ does my subject line avoid complicated words or jargon?

→ does my subject line match the content of my email?

Tip #3. Avoid spam words

Spam words and phrases can trigger email filters and land your emails in the spam folder. They also make your email look sales-y, which reduces your credibility as a sender.

Your subject line should be natural and have a “nothing to sell you” approach!

Here are 5 tips to avoid writing subject lines that look like spam:

→ avoid writing subject lines ALL IN CAPITAL LETTERS

→ avoid using too many special characters (%, !!,??) in your subject lines

→ avoid using any spam trigger words 👇