3 metrics to monitor your email deliverability

Heeey there 👋

Here’s G, and in this email, you’ll find the top 3 email deliverability metrics you should track to avoid the spam folder and tips to improve them!

Your emails could land in spam without you knowing

… unless you monitor your email deliverability.

By monitoring where your emails are landing, you can:

→ boost your sender reputation

→ fix deliverability issues before they affect your open & reply rates

→ avoid the spam folder & land in your audience’s inbox

Here are the top 3 email deliverability metrics you should track to monitor where your emails are landing, avoid spam and get more replies. 👇

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1. Deliverability score

Your deliverability score measures if your emails land in your audience’s inbox or spam folder. It is scored out of 100 based on all the factors that affect your deliverability.

Depending on your email health, your deliverability score could be under 3 different stages:

→ Red

This stage means you might be blacklisted or have a wrong technical setup. You shouldn’t send email campaigns at this stage as you risk landing in spam.

→ Orange

At this stage, your email address is warmed up & fewer emails are landing in the spam folder. But you should still wait for the green stage to start sending emails.

→ Green

At this moment, you can start sending emails. Keep your warm-up & deliverability booster ON before-during-after sending campaigns to keep deliverability high.

Ideally, wait for your deliverability score to be > 90.

Here are 3 tips you can use to boost your deliverability score:

• complete your technical setup (SPF, DKIM, DMARC settings + MX Records)
• follow email-sending best practices
• avoid content mistakes to avoid triggering spam filters

2. Open and Reply Rates

Your open and reply rates indicate whether your emails land in the inbox. If you have open rates of less than 45% or reply rates of less than 25%, chances are your emails are landing in spam.

Your audience won’t open or reply to emails they never saw! So it’s essential to keep your emails away from spam and land emails in their inbox.

Here are 3 tips to increase open/reply rates and boost your deliverability:

• avoid using clickbait in your subject lines
• regularly clean your email list to remove inactive subscribers
• use a reputable email service provider that follows industry best practices

You can use an outreach tool like lemlist for detailed reports on your open and reply rates 👇

3. Bounce Rate

A high email bounce rate can ruin your sender reputation and reduce your chances of getting replies. Email providers and spam filters could also permanently block your emails from getting delivered to your audience.

So ensure to keep your bounce rate below 5%.

Here are 3 tips to boost your deliverability and lower bounce rates:

• use a professional sender domain (for example: name@lemwarm.com)
• verify your email list before sending campaigns to avoid hard bounces
• remove all addresses showing “permanent delivery failure" from your email list

The best way to monitor your email deliverability

Monitoring your email deliverability is key to keeping your emails away from spam in the long run.

Along with monitoring your deliverability, you should also:

☑️ complete your technical setup

☑️ verify your email list

☑️ warm up your email address

... to land in the inbox and get more replies!

Tracking other important deliverability metrics can also help boost your deliverability. You'll find the complete list of these metrics and how to improve them in this article 👇