3 reasons why emails land in spam and how to fix them

Heeey there 👋

Here’s G, and in this email, you’ll find the most common reasons why emails land in spam and how to avoid it.

If your emails land in the spam folder, it means:

→ your audience won’t read them

→ you won’t get any replies

→ and you won’t create new growth opportunities

Along with sending relevant & personalized emails, your goal should be to make sure that they land in the inbox, where your audience can see them.

Here are 3 reasons why your emails could land in spam and what to do instead. 🙌

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Reason #1: Your emails have spam words

These words trigger spam filters and land your emails in the spam folder.

Here are 5 common spam words to avoid:

→ 100% Free

→ Congratulations!

→ LIMITED TIME!

→ WIN - Click now!

→ Urgent

How to write emails that land in your audience’s inbox:

• make the value evident in your subject line
• build a connection before trying to sell
• personalize your emails based on your audience’s industry, role, interests, etc
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Reason #2: You’re sending too many emails at once

If you send more emails than the limit set by your email providers, they could mistake your emails as spam. This ruins your sender reputation and lands your emails in the spam folder.

Here’s an example:

→ You’re sending 500-600 emails per day, per address.

This will land your emails in spam.

How you can avoid landing in spam while sending emails:

• keep the number of emails sent between 50 and 200 per sender per day
• don’t send your emails at the same time; spread the sending schedule throughout the day
• if you need to send more emails, use multiple sending addresses
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Reason #3: You don’t have an opt-out option

If your audience doesn’t find an unsubscribe or opt-out option in your emails, they’ll report them as spam instead. This harms your email reputation and lowers your deliverability.

Here are 3 examples of opt-out options you can use:

→ ‘unsubscribe’

→ ‘stop receiving these emails’

→ ‘opt-out of getting these emails’

How you can avoid getting reported as spam:

• make the opt-out option easily findable
• use it to get feedback on your emails from your audience
• don’t continue sending emails to people who have opted out

Quick recap 👇

Keep your emails away from the spam folder with these 3 tips:

• avoid using spam words in your emails
• don't send all your emails at once; spread the sending schedule throughout the day
• always include an opt-out option to prevent spam complaints
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To avoid the spam folder and reach your audience, follow these best practices and warm up your email before sending campaigns!

For more ways to increase deliverability and avoid spam, check out the lemwarm deliverability guide. 🔥

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