3 tips to get your emails read

Heeey there 👋

Here’s G, and in this email you'll get 3 tips to ensure your audience reads your emails (and a 4-step framework to boost reply rates!)

Let's say you're sending 100s of emails every week.

But are your emails reaching your audience?

And is your audience reading them?

If your open rates are less than 50% and you're struggling to get replies, you might have a deliverability problem. Low deliverability can land your emails in spam, where your audience won't see or trust them.

Here are 3 tips to avoid the spam folder and get your emails read 👇

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1. Reach out to the right audience

The 'wrong' audience won't be interested in your emails and could mark them as spam. This lowers your chances of getting replies and ruins your sender reputation.

Instead, you should define your ICP (Ideal Customer Profile) – the audience most likely to benefit from your offer.

Here are 3 tips to reach the right audience:

reach out to a specific niche instead of a huge email list
look for common pain points among your current customers
before sending emails, verify your email list with tools like Bouncer

2. Personalize your emails

Personalizing your emails prevents them from looking like spam. In fact, it helps you earn your audience’s trust and motivates them to reply.

Custom tags can help you personalize emails at scale if you have a large audience.

Here are 3 custom tags you can use on lemlist to catch your audience’s attention:

[firstName]
[companyName]
[painPoint]

PS: if you’ve been struggling with finding the right icebreakers for your audience, lemlist’s AI feature can create full sequences for you in seconds 👇

Request your access to the AI sequence generator right here!

3. Monitor your email deliverability

By monitoring your deliverability, you can take steps to land emails in your audience's inbox instead of spam.

It's the best way to avoid the spam folder in the long run. And with the right tools, you’ll have higher email deliverability, get more replies and create more growth opportunities!

Here are 3 deliverability metrics you should monitor: