3 tips to write emails that land in the inbox

Heeeey there 👋

Here’s G, and this is the lemwarm newsletter - where you’ll get tips on keeping your emails away from spam and avoiding deliverability issues.

An underrated tip to land your emails in the inbox?

Write good emails. 

The open rate, clicks, and replies you get depend on the content of your emails.

Based on these metrics, the email providers will decide if your emails are sent to your audience or directly into the spam folder.

To make sure your emails get to your prospects or subscribers, you should focus on how you write the copy of your emails.   

The best email content:

→ is clear and well structured

→ is highly relevant to the audience

→ provides value for free.

Here are 3 tips to help you write better email content and get more replies from your audience!

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Tip #1: Make the value obvious in your subject line

Your subject line is the first thing your audience reads. Use it to show what’s in it for them. Give your audience a reason to check out the rest of your email.

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Tip #2: Build a relationship instead of trying to sell

Nobody wants to read an email that aims to sell. Or an email that adds no value to them.

Send emails to people you want to build relationships with. And show them that you're there to help. This motivates them to read your email, respond to it and hear from you again. 

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Tip #3: Use personalization

If your email is generic, or even worse ... a copy-paste of a general email template, then it will land in the spam folder. 

You can engage your audience by sending emails with personalized text, images, and landing pages with videos. Such content gets more attention and stands out from all the noise. 

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Quick recap 👇‍

So, here’s what you should keep in mind while writing emails

Here are 5 things you should avoid:

• The content of your emails affects your deliverability.
• The key to building a relationship with your audience is to give value first and sell later.
• To avoid looking like a spammer, make sure to personalize your emails using text, images, videos, etc.
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Your emails should have a clear structure to bring value and make your audience engage.

To make sure you’ve got all bases covered, we created an eBook with tons of proven tips and templates to write emails that actually work. 

Apply all the tips, send emails that get replies, and land in the inbox! 💪

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