4 email sending practices that'll help you avoid spam

Heeey there 👋

Here’s G, and in this email, you’ll find 4 tips to follow while sending emails to keep them away from spam.

How you send emails can make them land in your audience's inbox or trigger email filters, and land them in spam.

Your goal should always be to send emails in a natural way that looks human. Otherwise, it can:

→ ruin your sender reputation

→ land your emails in the spam folder

→ make email providers suspicious & block your address

To avoid this and protect your deliverability, check out these 4 email-sending tips that’ll help you land in your audience’s inbox.

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1. Send a reasonable volume of emails

Sending too many emails in a short period looks unnatural, which can trigger email providers to mark your emails as spam.

Each email provider has specific sending limits. For example, Outlook & Gmail have a daily limit of 300-500 emails. If you use a custom domain, this limit increases based on your plan.

Here are 3 steps you can take to control your sending volumes:

• check your email provider’s sending limits
• keep your sending volume between 50 and 200 emails per sender per day
• use multiple sending addresses if you need to send > 200 emails

2. Keep a good ratio between emails sent to received

Keeping a good balance between emails sent to received shows email providers that your emails are relevant because you're getting replies from your audience. This prevents them from landing your emails in spam.

Here’s what you can do to keep a good sent-to-received ratio:

• monitor your sent-to-received ratio after sending email campaigns
• keep a 4:1 ratio: for every 4 emails you send, aim to get at least 1 reply
• write email sign-offs that encourage your audience to reply

3. Increase your sending volume gradually

If you haven’t been sending emails but suddenly start sending 500 emails daily, email providers will consider you a spammer. Slowly increase your daily sending volume to reach your audience's inbox.

Here’s what you can do to increase your sending volume gradually:

• start with a small volume of emails and gradually increase it over time
• monitor your deliverability before-during-after sending campaigns
• use multiple sending addresses if you need to reach a large audience at once

4. Pace your sending speed

Sending all your emails at the same time can make email providers suspicious and land your emails in the spam folder. To prevent this, spread your sending schedule throughout the day. This also ensures that your emails reach your audience at the best time for them.

Here are 3 steps you can take to pace your sending speed:

• use an email service provider that allows you to schedule your emails
• schedule your emails to be sent throughout the day
• use a warm-up & deliverability booster before-during-after sending campaigns

Other steps you can take to avoid the spam folder

Sending emails the right way is an essential part of avoiding the spam folder. But it's not the only thing to help you land in the inbox.

Avoiding the spam folder depends on 3 key factors:

☑️ your sender reputation

☑️ your email content

☑️ your technical setup

By focusing on each of these, you can improve your deliverability, land in your audience's inbox & get more replies 🚀

Here's a complete guide to help you avoid the spam folder 👇