4 email sending tips to avoid the spam folder

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Heeey there 👋

Here’s G, and in this email, you’ll get tips to send your emails and keep them away from spam efficiently.

Are you sending emails the right way to keep them away from spam?

This means sending emails at a natural pace that matches human behavior.

Sending emails the wrong way can:

→ ruin your sender reputation

→ land your emails in the spam folder

→ make email providers block your address

So, here are 4 email-sending tips that help you send emails correctly and avoid the spam folder.

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1. Send a reasonable volume of emails

Don’t go over the limit of your email provider. Keep the number of emails sent between 50 and 200 per sender per day. If you need to deliver more emails, it's best to use multiple sending addresses.

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2. Keep a good sent to received ratio

This is the ratio between emails sent to your audience and emails received by you. You should keep this ratio at least 4:1. So, if you send 200 emails daily, aim to receive at least 50 replies.

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3. Increase the volume of emails sent gradually

If you haven’t been sending emails but suddenly start sending 500 emails daily, email providers will consider them spam. To avoid landing in the spam folder, send a consistent volume of emails daily. When you need to increase your sending volume, do it gradually.

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4. Pace your sending speed

Never send all your emails at the same time. This triggers email providers and lands your emails in the spam folder. To prevent this, spread the sending schedule throughout the day.