5 subject line tips to stay away from spam

Heeey there 👋

Here’s G, and in this email, you’ll get tips on how to avoid the spam folder and get your emails read by your audience.

Your emails can either be opened or marked as spam based on how well you write your subject line.

A great subject line can:

→ increase your open rate

→ motivate your audience to reply

→ prevent emails from landing in spam

Here are 5 proven tips for creating subject lines that catch your audience's attention and keep your emails away from spam!

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Tip #1: Personalize your subject lines

Personalizing your subject line prevents your emails from looking like spam and earns your audience’s trust. Use it to show that the email is written specifically for them.

Making your emails stand out is a great way to generate more replies from your audience, but it can be time-consuming if you have a large audience.

The best way to personalize emails at scale is to use custom tags.

Here are 3 custom tags you can use on lemlist to catch your audience’s attention:

• {{firstName}}
• {{companyName}}
• {{painPoint}}
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Here’s an example 👇

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Tip #2: Intrigue your prospects

Your subject line needs to convince your audience to open your email.

You can do that by adding mystery, intrigue or by addressing their pain points in your email. This will hook them and push them to read the email to check the value they could get from you.

a hooked audience = more replies = higher deliverability

But make sure that what you promise in your subject line matches the content of your email.

Here’s an example 👇

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Tip #3: Add social proof

People love to know the secrets to others’ successes. Add names of relevant companies for your target audience, numbers, and stats that can help you build trust and credibility from the start.

Here’s an example 👇

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Tip #4: Keep it short & clear

A clear subject line pushes the audience to open your email immediately. In short, your subject line should answer the question, "what’s in it for them?”.

To make sure your subject line is easy to read on mobile and desktop, keep it between 5-6 words.

Here’s an example that works well for salespeople 👇

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Tip #5: A/B test your subject lines

To see what makes your audience open and reply to your emails, A/B test your subject lines.

Create 2 subject lines with different angles. Track the open rate, click-through rate, and replies you receive on each of them.

This will give you a better idea of the approach you should have to get more replies from your audience.

Here’s an example of a subject line you can A/B test👇

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Quick recap 👇

Remember these 5 tips while creating email subject lines:

• Personalize the subject lines to avoid looking like spam
• Add intrigue to hook your audience
• Use social proof to gain credibility
• Keep them short to show the value clearly
• A/B test subject lines to see what works best with your audience

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Deliverability can be a complex topic, but small changes like these help you avoid the most common deliverability issues people who send emails out there have.

For tips on how to increase your deliverability and stay away from spam, check out the lemwarm deliverability guide 🔥

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