5 tips to avoid landing in spam traps

Heeey there 👋  

Here’s G, and in this email, you’ll find out what spam traps are and how to avoid them to protect your sender reputation.

Spam traps are fake email addresses that email providers use to find out if you’re a spammer.

If your emails land in these email addresses, it shows them that you aren't verifying your email list and could ruin your sender reputation.

The worst part about spam traps is that they look like real addresses, so identifying them is hard.

The only way to avoid landing in spam traps is to prevent them from entering your email list in the first place.

Here are 5 tips to get rid of spam traps, land in your audience’s inbox and get more replies 🚀

{line}

1. Add a double opt-in to your sign-up process

Double opt-in is a two-step process where your audience confirms their subscription by clicking on a link sent to their email. Taking your audience’s consent to send emails ensures that the addresses on your list are valid and not spam traps.

For example, here’s the confirmation email you got when you signed up for this newsletter 👇

2. Clean your email list regularly

Your audience’s email addresses might change over time or become inactive. Removing these addresses from your email list will keep it clean and free from spam traps.

Here are 3 ways to keep your email list clean:

• unsubscribe all contacts who mark your emails as spam
• refine your email list every time you update your ICP
• remove any invalid email addresses (they could be misspelled, expired, or no-reply) 👇

3. Avoid buying email lists

Email lists you buy online could have spam traps that won’t open or reply to your emails. This lowers your reply rates and ruins your email sender reputation.

Instead, grow your email list organically to build a relationship with your audience and increase your chances of landing in their inbox and getting replies.

Building your personal brand and using your engagement to connect with your target audience is a great way to grow your email list!

You should check out this 6-step framework that got us 35 meetings booked in 30 days! 👇

4. Verify your email list

Verifying your email list will help you avoid sending emails to spam traps or invalid addresses. This increases your chances of landing in your audience's inbox and getting replies.

Here are 3 tips to remember while verifying your email list:

• ensure that your audience’s email domain is active, not expired
• remove any duplicate email addresses from your list
• use reliable tools like Debounce or Bouncer to verify your email list quality

5. Monitor your email deliverability

Use a warm-up and deliverability booster like lemwarm to monitor your email deliverability. This helps you identify and fix any deliverability issues related to your email list (high bounce rates, for example) in time.

Here are 3 things you should check to monitor your email deliverability:

• the technical setup of your email domain
• email metrics (spam complaint rates, bounce rates, etc.)
• your deliverability score (should be > 90)

PS: based on your deliverability, lemwarm gives you custom tips to boost your score and avoid spam 🚀

Identifying and getting rid of spam traps

With a healthy email list, you'll avoid spam traps and land emails in your audience’s inbox.

So when you're growing your email list, make sure that you:

• define your target audience
• verify your email list before sending emails
• don't buy email lists online

To ensure you don't land in spam traps, here's a complete guide with tips to find and remove them from your email list 🔥