5 sender reputation secrets that will get you more replies

Heeey there 👋

Here’s G, and in this email, you’ll find 5 tips to improve your email sender reputation and avoid the spam folder!

Want to boost your open rates & get more replies?

→ focus on your sender reputation 🚀

Your email sender reputation is a score given to you based on how you send emails and how much your audience interacts with them. With a poor sender reputation, email providers are likelier to block or send your emails to the spam folder.

Here are 5 (secret) tips you can use to boost your sender reputation, land in your audience’s inbox & get more replies 🙌

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1. Use a recognizable sender address

Having a clear sender identity helps you build trust with your audience & with email providers. This increases your chances of getting replies and prevents spam complaints.

Make sure you add these 3 elements:

your full name
a clear, recognizable profile picture
an email signature
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2. Verify your email list

Sending emails to invalid addresses increases your email bounce rate. Verifying your email list prevents this by telling you which email addresses on your list are undeliverable or invalid.

Here are 3 tips to verify your email list:

use tools like Debounce or Bouncer to verify your email list quality
remove contacts who unsubscribe from your list
check your audience’s email address for typos or errors like these before sending 👇
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3. Increase your sending volume gradually

If you haven’t been sending emails but suddenly start sending 500 emails daily, email providers will consider them spam. To avoid landing in the spam folder, send a consistent volume of emails daily.

Here are 3 tips to increase your sending volume gradually:

send between 50-200 emails per day, per address
don’t send all emails at once; spread them throughout the day
create a sending schedule like this to spread out your emails👇
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4. Avoid using spam-trigger words

Write high-quality, relevant emails that your audience will find valuable and engaging. Using spam-trigger words increases your chances of landing in spam and makes your emails look sales-y.

Here are 3 tips for writing valuable emails:

your subject line should be consistent with your email content
add an unsubscribe button for people who aren’t interested in your emails
avoid these spam-trigger words to prevent landing in spam 👇
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5. Warm up your email address

If you’re using a new email domain, don’t start with your email campaigns immediately. Warm up your email first to build your sender reputation and avoid landing in spam.

Here’s how email warm-up improves your deliverability:

helps you avoid the spam folder
shows email providers that your emails aren't spam
matches "human behavior,” which boosts your sender reputation

Sending natural, personalized warm-up emails like these boosts your sender reputation 👇
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Keeping a good sender reputation in the long run

In the long run, keeping a strong sender reputation can be complicated. But with the right tools, you’ll have higher email deliverability, get more replies and create more growth opportunities!

Here are 3 tools you can use to keep a good sender reputation:

use a warm-up & deliverability booster to avoid deliverability issues
use an email outreach tool to send high-quality emails
use SenderScore or MXToolbox to monitor blacklists
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You'll find more tips to boost your email sender reputation and keep deliverability high in this guide 👇

Boost my sender reputation

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The easiest way to send high-quality emails at scale 💥

The right email strategy helps you avoid the spam folder, get replies & create new growth opportunities.

Here's what the "right email strategy" means:

✅ finding the right people

✅ sending the right messages

✅ landing in the right place

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