Follow this 5-step checklist after sending emails to avoid spam

Heeey there 👋

Here’s G, and in this email you'll find the 5-step checklist you should follow after sending email campaigns to ensure high deliverability.

Most people only do email warm-up before sending emails and don't take steps to keep their deliverability high after sending campaigns.

This could lower their deliverability score and land their next campaign in the spam folder.

If you monitor your deliverability after sending email campaigns, you can fix deliverability issues asap and increase chances of landing in your audience's inbox.

Here's a 5-step checklist you can follow to boost your deliverability 👇

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1. Monitor your bounce rates

Email providers and spam filters can block your emails from getting delivered to your audience. This is called an 'email bounce'.

A high email bounce rate ruins your sender reputation and reduces your chances of getting replies.

So you should monitor your email bounce rate after sending campaigns and always keep it below 5%.

You'll find 5+ tips to reduce your bounce rate in this guide.

PS: a professional sender domain is less likely to land in spam

2. Clean your email list

Your audience’s email addresses might change over time or become inactive. So it’s important to keep your email list up-to-date and remove invalid addresses regularly.

Here are 3 ways to keep your email list clean:

• unsubscribe all contacts who mark your emails as spam
• refine your email list every time you update your ICP
• remove any invalid email addresses (they could be misspelled, expired, or no-reply) 👇

3. Check for spam complaints

The spam complaint rate measures the percentage of subscribers who mark your emails as spam. A high spam complaint rate can damage your sender reputation and deliverability.

Your average spam complaint rate should be less than 0.08%.

Here are 3 tips to reduce spam complaints:

• remove all contacts who unsubscribe from your email list
• define a clear ICP and ensure you send emails to people who will find them valuable
• add a double opt-in process so you have explicit permission to send emails to your audience

4. Monitor your deliverability score

After you've sent your email campaigns, make sure to monitor your deliverability score. This will tell you if there are any deliverability issues that need to be fixed before sending your next campaign.

5. Send follow-up emails

If you haven't received a reply from your prospect yet, it doesn't mean they aren't interested in your offer. They might have forgotten or could have a hesitation in mind.

By following up, you can stay on top of their mind and increase your chances of getting replies!

Here are 3 tips to craft effective follow-up emails:

• give your prospects a clear & precise reason to reply
• stand out in your follow-up emails with custom images or videos
• use your follow-up to build trust

PS: check out these 7 follow-up email templates to get more replies

Keep your emails away from spam in the long run

Avoiding the spam folder, in the long run, involves 3 key steps:

✅ use a warm-up & deliverability boosting tool

✅ monitor your deliverability before-during-after sending emails

✅ write spam-free email content

Want more tips to write email content that doesn't trigger spam filters? Check out these 9 mistakes to avoid 👇