Here's how to get a healthy email list and boost your deliverability!

Heeeey there 👋

Here’s G, and this is your weekly email with tips on how to get a higher deliverability score and avoid the spam folder!

Your email list = all the people you’re reaching out to via your emails.

Based on the people you're contacting (and their email addresses), you can transform your outreach into a success or .. not.

→ If you send emails to invalid addresses you risk having a high bounce rate.

→ If you target the wrong audience, your emails could get flagged as spam.

This can ruin your email reputation, lower your deliverability score and send your emails in spam!

The key to avoid this is to keep a healthy email list.

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So, how healthy is your email list?

To check how healthy your email list is, you can 👇

1. Check your bounce rate

An email bounce is any email message rejected by your recipient's mail server and returned to you, the original sender.

lower email bounce rate = better email list health

ℹ️  Your bounce rate should be under 5%

2. Verify your email list quality

This will tell you which email addresses on your list are deliverable or invalid.

more invalid or risky email addresses (like spam traps) = worse email list health

ℹ️ You can use tools like Debounce or Bouncer to verify your email list quality

3. Monitor your deliverability

Use the report section of lemwarm to keep track of where your emails are landing.

more emails in spam = potential for email list problems

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How can you improve your email list health?

Sending emails to an invalid email addresses ruins your email reputation and lowers your deliverability.

Here's how you can avoid this:

✅  Don’t buy email lists where the email addresses are not verified

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✅ Add business email addresses of individuals to your email list

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✅  Always add an opt-out option and don’t continue sending emails to people who unsubscribe

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✅  Add only qualified leads who are expecting to hear from you/you are sure can benefit from what you have to say

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✅  Quality over Quantity: Clean your mailing list once every few weeks based on its size and evolution. Cleaning means removing disqualified, inactive, and unverified leads.

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What you need to remember from this email

• Make sure to keep a healthy email list to get the most out of your email campaigns
• Verify, clean, and update your email list regularly to protect your email reputation
• Focus on quality over quantity in your email lists to keep your bounce rates low

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Hot new resource to keep you away from spam 🔥

Most people don’t track their deliverability. Hence their email land in the spam folder without them knowing.

So how can you make your emails seen by your target audience? What are the things to put in place to get a high deliverability score and avoid all deliverability issues?

We created a complete deliverability ebook that will give you all the answers!

You'll get:

✓ what is deliverability and why you should care

✓ what’s the best way to ensure a high deliverability score?

➕  tons of tips to apply to land your emails in the inbox!

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