How to get off an email blocklist?

Heeey there 👋

Here’s G, and in this email, you’ll find out how to check if you’re on an email blacklist and get removed if you are!

Email blocklists are lists of email addresses that are known for sending spam.

So if you reach your audience via email, it’s the last list you want to be on. 😅

Being on an email blocklist means:

→ all your emails will land in spam

→ you won’t get any replies

→ you might lose your email address permanently

If you have low open rates suddenly, or your emails are landing in spam, you could be on a blocklist. Here’s how to check if you’re on a blocklist and how to get removed! 👇

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Step 1: Find out which blocklist you’re on

Finding out which blocklists you’re on will help you know what lists to target since every blocklist has its own process to get removed.

There are 2 ways to find out which blocklists you’re on:

1. Use blocklist-checking tools like BlacklistAlert and MXToolbox to know the names of your blocklists.

2. Search for your domain name directly on blocklist databases.

For example, here I checked if the lemwarm newsletter domain has been blocked on URIBL 👇

Step 2: Find out why you’re on a blocklist 

Once you know the blocklist(s) you’re on, understand why your email IP or domain was blocked in the first place.

Ask these questions to figure out potential reasons why you might be blocked:

• Did you get too many spam reports?
• Was your bounce rate too high?
• Did you send too many emails at once?

The exact reason why your email was blocked will be mentioned in the blocklist report you get.

Step 3: Fix the issue

Depending on why you were blocked, ensure you’ve taken steps to fix the issue.

For example, if you were blocked for getting too many spam complaints, here’s what you can do:

1. Add a clear unsubscribe button to ensure that only people who want to receive your emails stay on your list.
   
2. Take feedback from your audience to understand what you could do better. Spam complaints could mean your audience isn’t enjoying your content and it doesn’t add value to them.
   
   
3. Clean your email list and update it as your offer evolves to ensure you’re reaching out to the right audience who will find it valuable.
    

Step 4: Request for removal

Every blocklist has a process to get removed. Sometimes, following deliverability best practices for a few weeks automatically removes you.

Either way, you can only request an email blocklist removal when you’ve fixed the issue that got you blocked. Once you have, contact the blocklist and ask for the required steps to get removed.

Usually, this includes filling out a form, sending out an email, or paying a fee.

For example, invaluement has a dedicated process for delisting requests 👇
 

Step 5: Monitor your deliverability

Once you’re removed from the blocklist, monitor your deliverability before, during, and after sending email campaigns. This will help you take other steps to boost your deliverability and avoid the spam folder.

For example, if you see any soft bounces in your email reports, you should immediately reduce your bounce rate before it triggers email providers and gets you blocked.

You can use lemwarm to monitor your deliverability & get notified in case of any issues. 👇

9 Tips to Avoid Getting Blocked for Sending Spam

Anything that tells email providers that you’re sending unwanted or dangerous emails to your audience could get you blocked. Getting removed from blocklists can be difficult (and sometimes impossible). The best way to protect your email address is to avoid blocklists in the first place.

For this, you can use the Avoid Email Blocklists Guide + Checklist 👇