Is email warm-up dead?

Heeey there 👋

Here’s G, and in this email, Here’s G, and in this email, you’ll find out why many email warm-up tools are shutting down. And what you can do to keep your emails away from spam.

Many email warm-up services like GMass are shutting down their services. As seen in the community and on our customer support chats, some of you wonder if lemwarm is or will be affected.

In today’s newsletter, you’ll find out why some email warm-up tools are shutting down. What this means for your email outreach, and what you can do next to keep your deliverability high and avoid spam. 🙌

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Why are some email warm-up tools shutting down?

Most warm-up tools, including GMass, use a specific API to offer their services. The providers of this API have decided that GMass and other similar tools might lose access to the API if they don’t shut down their warm-up services.

So, to maintain access to this API, GMass, and other warm-up tools have decided to disable their email warming features. 😅

This is not an issue for you — lemwarm will keep working!

While working on making lemwarm the best warm-up and deliverability booster on the market, we saw this situation coming…

In August 2022, we changed how our warm-up and deliverability service works by switching from API to an IMAP-based system.

Along with a new and improved algorithm, lemwarm is now one of the most trustworthy warm-up and deliverability boosters on the market.

It’s 100% reliable and safe to use, whether you send cold emails, newsletters, transactional emails, or simply reach out to your audience via email.

So, how can you keep avoiding the spam folder?

To ensure your emails reach the inbox, check your email deliverability before, during, and after sending campaigns.

Keeping lemwarm ON at all times is the key to keeping your deliverability

high and avoiding spam completely in the long-run.

But email warm-up is one part of your deliverability.

Here are 5 more steps you can take to avoid the spam folder:

1. Do your technical setup

Your technical setup shows email providers that you are a verified sender and that your emails are safe. This keeps them away from the spam folder.

You can complete your technical setup in 5 simple steps:

I. Set up your SPF:

stands for Sender Policy Framework.
This verifies that your emails have been sent from your domain.

II. Set up your DKIM:

stands for DomainKeys Identified Mail.
This guarantees that your emails are not changed after they are sent.

III. Set up your DMARC:

stands for Domain-based Message Authentication, Reporting & Conformance.
This helps protect your domain from attacks, phishing emails, etc.

ℹ️ Here's a guide to help set up your SPF, DKIM, DMARC

IV. Set up your MX Record:

stands for your ‘mail exchange’ record.
This helps providers know what servers accept emails for your domain. Without it, you won’t be able to receive emails.

ℹ️ Here's a guide to help set up your MX Records

V. Set up your Custom Tracking Domain:

This allows you to track open and click rates in your emails safely.

ℹ️ Here's a guide to help set up your Custom Tracking Domain
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2. Keep a healthy mailing list

Having invalid email addresses in your list increases your bounce rate and ruins your sender's reputation. Verify your email list regularly, and never send emails to unsubscribed people.

Check out bouncer.io or debounce to send emails only to valid addresses and keep deliverability high.
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3. Send high-quality emails

Email providers check if your audience is engaging with the emails you send. The only way to get opens and replies is to structure your emails well and always provide value to your audience.

Here’s how you can make your emails unique and well-structured to stand out in your audience’s inbox.
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4. Maintain a good sender reputation

A good sender reputation avoids suspicion from email providers and keeps your emails away from spam. Make sure to follow email-sending best practices.

Use these tips while sending emails to avoid landing in the spam folder:

send between 50-200 emails per day per sender
spread your sending schedule throughout the day, don’t send them all at once
make sure to get at least 1 reply for every 4 emails you send
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5. Personalize your emails

Personalized emails catch your audience’s attention, which helps you get more replies and build trust with your audience. This is critical to landing in their inbox.

If you have a large audience, a tool like lemlist can help you send personalized emails at scale and 10x your business growth 🙌

Final thoughts

No matter the type of emails you send, using a warm-up AND deliverability booster will help you reach your audience. To get even better results, do your technical setup, send high-quality, personalized emails, and keep a healthy email list.

20K+ salespeople, entrepreneurs, marketers, and ‘email senders' avoid the spam folder and get great email results by keeping lemwarm ON before - during - after sending campaigns. 🚀

Check out the results some lemwarm users have shared online 🤩