The secret to avoiding the spam folder

Heeey there 👋

Here’s G, and in this email, you’ll find out how to monitor your deliverability and why it’s so important to avoid the spam folder.

The #1 reason why most email campaigns fail is low email deliverability.

Email deliverability = the ability to deliver emails right into your target’s primary inbox.

If your emails land in spam, your audience won’t see them, and you won’t get any replies. The only way to improve your deliverability is to monitor it before-during-after sending your email campaigns.

So how can you monitor your deliverability and take the right steps to improve it?

Check out this guide ⬇️

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What affects your email deliverability?

Many elements affect your email deliverability. They come under 3 main categories:

Here’s how these 3 elements affect your email deliverability:

1. Your Sender Reputation: If you have a history of sending spam or unwanted email, email providers are more likely to land your emails in spam.

2. Technical Setup: If you haven't done your email authentication correctly, your emails could land in spam or not be delivered at all.

3. Email Content: Emails with spammy or inappropriate content have a lower deliverability rate.

Monitoring your deliverability is the only way to control these elements, prevent deliverability issues, and keep your emails away from spam.
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How can you monitor your deliverability and avoid spam?

There are main 3 things you can monitor to check if you have any deliverability issues that need to be fixed immediately:
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1. Monitor your sender reputation:

A good reputation with email providers is essential for good deliverability. To check this, you can use your IP address or your domain name (for example, lempire.co).

Tools you can use: SenderScore or MxToolbox.

Here's what you should check:

✅ your MX records are set up

✅ SPF, DKIM, and DMARC are configured

✅ you're not on any blacklists

Here’s what your DNS settings check will look like:

2. Monitor email metrics

High bounce and spam complaint rates show issues with your email deliverability. Use your email outreach software (for example, lemlist) to track these metrics.

✅ Aim for a bounce rate of < 5-8%

✅ Aim for a complaint rate of < 0.08%

Using lemlist, you can track your email metrics and avoid deliverability issues:

3. Monitor your deliverability score

Use a warm-up and deliverability booster like lemwarm to check your deliverability score. Based on this score, you’ll know if it’s safe or not to start sending campaigns.

Depending on your email health, your deliverability score could be under 3 different stages:

→ Red

This stage means you might be blacklisted or have a wrong technical setup. You shouldn’t send email campaigns at this stage as you risk landing in spam.

→ Orange

At this stage, your email address is warmed up & fewer emails are landing in the spam folder. But you should still wait for the green stage to start sending emails.

→ Green

At this moment, you should start sending emails. Make sure to keep your warm-up & deliverability booster ON before-during-after sending campaigns to keep deliverability high.

Based on your deliverability status, you can get personalized tips to increase your deliverability and avoid the most common issues people have when sending emails.

Final Thoughts

By monitoring your deliverability, you’ll get a better idea of why your emails are landing in spam and can take steps to avoid it. 🙌

The 3 key elements that indicate deliverability issues are:

❌ incomplete technical setup

❌ high bounce rate or spam complaint rate

❌ low deliverability score (in red or yellow stages)

To avoid deliverability issues in the long run, there are best practices you should put in place. Here's a complete email deliverability guide to get you started 🚀

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