4 tips to keep your email list healthy & avoid spam

Heeey there 👋

Here’s G, and in this email, you’ll find 4 tips to keep your email list healthy so you always reach the right audience & keep your emails away from spam.

Email outreach isn’t as complicated as people think.

Outreach that gets replies is all about:

☑️  reaching the right people

☑️  with the right messages

☑️  and landing in the right place.

And to make sure you reach the right people and land in their inboxes, a key factor is having a healthy email list.

This means an email list with valid addresses of a targeted audience, that is most likely to benefit from your offer.

But how do you keep your email list healthy?

Here are 4 tips to maintain your email list as it grows to keep your emails away from spam 👇

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1. Verify your email list before sending emails

 Sending emails to invalid addresses means your emails could not get delivered, or land in spam traps. This increases your bounce rate and the chances of your emails landing in spam.

So, to protect your deliverability, you should always verify your email list and remove email addresses that are undeliverable from your email list. This way, you always reach the right audience and increase your chances of landing in their inboxes.

Here are 3 tips to remember while verifying your email list:

• ensure that your audience’s email domain is active, not expired
• remove any duplicate email addresses from your list
• use reliable tools like Debounce or Bouncer to verify your email list quality 👇

2. Clean your email list regularly

Your audience’s email addresses might change over time or become inactive. So it’s important to keep your email list up-to-date and remove invalid addresses regularly.

Here are 3 things you can do to clean your email list:

• unsubscribe all contacts who mark your emails as spam
• review your email list every time you update your ICP
• remove any invalid email addresses (they could be misspelled, expired, or no-reply) 👇

3. Segment your email list

Dividing your email list into smaller groups based on common points like their job roles, pain points, etc. helps you send them more targeted emails. This increases your chances of getting replies and boosts your deliverability. You’ll also see which segments get higher bounce rates or spam complaints.

You can use this information to clean your email list and keep it healthy!

For example, imagine you’re selling a project management tool to businesses, i.e., B2B sales. Here are 3 segment examples you could use 👇

4. Monitor your email deliverability

By monitoring your deliverability, you can identify and fix any deliverability issues asap! You could use a warm-up and deliverability booster like lemwarm for this.

Here are 3 things you should check to monitor your email deliverability:

• the technical setup of your email domain
• email metrics (spam complaint rates, bounce rates, etc.)
• your deliverability score (should be > 90) 👇

The Perfect Email List Checklist

By reaching out to the right audience and valid addresses, you’re likelier to get replies, improve your sender reputation and land in the inbox!

But to do this, you should also focus on your email content & overall deliverability.

Here’s what you should do once you’ve got your email list ready:

• write high-quality emails that touch your audience’s pain points
• get an email outreach tool to personalize emails at scale
• use a warm-up & deliverability booster to avoid landing in spam

Looking for a simple way to apply all these tips to your email list and avoid the spam folder?

Get the “8 Steps to The Perfect Email List” checklist here 👇