4 underrated tips for higher deliverability

Heeey there 👋

Here’s G, and in this email, you'll discover 4 underrated tips to boost your deliverability and avoid spam.

There's no point in sending hyper-personalized emails

... if they land in spam and your audience doesn't read them. 🥵

To reach your audience, you need to ensure your emails always land in their inbox.

Here are 4 underrated tips to avoid spam, reach your audience, and get more replies & meetings booked!

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1. Adding an opt-out option

An opt-out option can be added no matter the type of email you send: cold outreach, newsletters, transactional emails, etc. By giving your audience the choice to opt-out of getting your emails, you'll prevent spam complaints.

Here are 3 ways to use the opt-out button to your advantage:

• take feedback from un-subscribers to refine your email content and targeting
• offer your audience options to receive fewer emails, less often
• keep in touch by sharing other resources they can access 👇

2. Using a deliverability booster after warm-up

Most people stop their email warm-up once they reach a high deliverability score. But this disrupts your sending pattern and could trigger email providers to mark your emails as spam.

Using a warm-up and deliverability booster like lemwarm ensures a consistent sending pattern at all times. This protects your emails from landing in spam in the long run.  

3. Getting more replies

Getting replies from your audience is a positive signal to email providers. It shows that your emails are relevant and not spam.

Here are 3 ways to motivate your audience to reply:

• add one clear CTA (e.g. book a meeting, access a free trial, etc)
• send follow-up emails to clarify doubts your audience may have
• ensure you have a clear sender identity to gain your audience's trust

4. Pacing your send rate

Sending all your emails at the same time can trigger email providers and land your emails in the spam folder. To prevent this, spread the sending schedule throughout the day. This also ensures that your emails reach your audience at the best time for them.

Here are 3 steps you can take to pace your sending speed:

• use an email service provider that allows you to schedule your emails
• schedule your emails to be sent throughout the day
• use a warm-up & deliverability booster before-during-after sending campaigns

Writing emails that never land in the spam folder

If your emails are too salesy and don’t give your audience any value  –  they’ll look like spam. You won’t get any replies and could even get spam complaints instead.

Some elements in your emails can also trigger filters and land your emails in spam.

Want to write emails that avoid spam and get replies?

Check out this list of 9 common email content mistakes that ruin your deliverability 👇