3 things to do before email warm-up

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Heeey there 👋

Here’s G, and in this email, you'll find 3 best practices to follow before and during your email warm-up.

Think about email warm-up as a protection tool for your emails.

Email warm up before - during - and after sending campaigns, protects them from landing in spam.

In short, the warm-up process:

ensures you stop landing in the spam folder
teaches email providers that your emails shouldn’t end up in spam
helps you match ‘human-like behavior’ which is a good sign to your email provider

Here are 3 best practices you should follow to boost the impact of your email warm-up 👇

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1. Pick the right email address

The email address you use to do outreach can make or break your deliverability.

Here are 2 rules to keep in mind:

Rule 1:

If you use an address on your primary domain for cold outreach, you risk burning the entire domain.

Instead, create a secondary domain specifically for outreach.

For example, if your main domain is lemwarm.com,

secondary domains can be:

✅ lemwarm.co

✅ example-lemwarm.com

but they should not be:

❌ example.lemwarm.com

❌ any alias email address

Rule 2:

Avoid using shared domains like ‘yahoo.com’ or ‘outlook.com’ for your outreach.

Create a unique domain name instead:

❌ name@yahoo.com

✅ name@lemwarm.com

2. Complete your technical settings

Email warm-up won't work without a complete technical setup. Your technical settings verify that you are a real sender and help email providers ensure that your emails are legitimate and not spam.

Your technical setup is made up of 3 key settings:

After the initial setup, lemwarm will also notify you if your technical setup has any errors.

3. Consider if you need a dedicated IP address

If you share your IP address with a group of companies, their bad email practices can damage your sender reputation. This could make email warm-up less effective.

A dedicated IP address gives you complete control over your sender reputation. Other senders won’t affect your reputation, and you can keep your email deliverability high by following these best practices.

Here are the key differences to help you make your choice 👇

The correct setup makes your email warm-up more effective and helps you avoid spam in the long run.

For more tips to boost your deliverability and reach your audience's inboxes, check out the complete checklist 👇

Keep my emails out of spam