The real reason why leads ignore your emails

Heeey there 👋

Here’s G, and in this email, you'll find out why leads might ignore your emails and how to get more replies instead.

If you're writing emails that:

• target the right audience
• are relevant & personalized
• offer solutions to pain points

the only reason you aren't getting replies is low deliverability.

If your emails end up in spam, your audience either won't see them or won't trust you and ignore them.

Want to reach your audience and get more replies? Here are 4 tips to keep your emails out of spam 👇 

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1. Warm up your email before sending campaigns

Think about email warm-up as a protection tool for your emails.

It gradually increases the number of emails sent from your account to boost your email engagement, sender reputation, and deliverability. 


Ensure your warm-up and deliverability booster stays ON before-during-after sending campaigns. This keeps your emails out of spam in the long term.

2. Avoid using spam-trigger words

Certain words in your emails can activate spam filters, leading to your messages ending up in the spam folder. The excessive use of these "spam trigger words" ruins your email deliverability.

Here's a list of 20 such words to avoid in your emails 👇

3. Follow the right email-sending practices

Sending emails at a natural pace helps you match human behavior and avoid landing in spam.

Here are some email sending tips to avoid the spam folder:

• send between 50-200 emails per day, per address
• don’t send all emails at once; spread them throughout the day
• for every 200 emails you send, aim to get at least 50 replies

4. Avoid clickbait in your subject lines

Your subject line should capture your audience's attention, entice them to open the email, and highlight the value they can get from you.

So your email should always deliver on the promise made in your subject line. Or else your audience might mark it as spam.

Want more tips to reach your audience and get replies?

Check out our top 10 expert tips to avoid spam 👇