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Tips and best practices for getting your emails delivered and read

Cold email
How to choose the best email campaign service for sales teams
How to find the right email campaign service to boost your sales team's success. Our step-by-step selection guide helps you make a confident choice for your needs and budget.
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Feb 18, 2025
8 min.
Email Deliverability
What are email servers? The 3 main types explained
Email servers power every message you send and receive. This guide explains SMTP, POP3, and IMAP servers, their roles, and how to keep them secure.
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Feb 14, 2025
8 min.
Cold email
What Is Email Marketing Automation and How Does It Scale Cold Outreach?
Discover how email marketing automation can save time, reduce errors, and boost revenue. Learn the key benefits and tools to scale your cold outreach efficiently.
Noel
Jan 14, 2025
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Content library

Email Metrics
What is a good email open rate?
Find out the average open rate, what open rate you should aim for, and if open rates are even reliable.
Noel
Jul 3, 2024
8 min.
Email Metrics
Should you care about email open rates?
Find out why email open rates are no longer a reliable metric for measuring your success, and what metrics to use instead.
Noel
Jul 2, 2024
8 min.
Email Metrics
What is email open rate and how do you calculate it?
Learn what email open rate is, how to accurately calculate it, and the key factors that impact it.
Noel
Jul 1, 2024
8 min.
Email Deliverability
What is a Bounced Email? And Why Do They Occur?
Learn what bounced emails are, why they occur, and how they can impact your email deliverability. Discover the two types of bounces and why it's crucial to minimize bounce rates to maintain a good sender reputation.
Noel
Jun 21, 2024
8 min.
Sender reputation
What Is Email Warm-up and Why Is It Important?
Email warm-up can improve your open rates and ROI. Find out what email warm-up is and why it’s essential for email outreach.
Noel
Jun 19, 2024
8 min.
Email warm-up tools
Lemwarm VS Allegrow - Comparing email deliverability boosters
Find out which email deliverability booster is best for your needs - lemwarm or Allegrow. Compare their features, pricing, and key benefits to make an informed decision.
Noel
Jun 17, 2024
8 min.
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