An easy way to get flagged as a spammer is using your email service provider (ESP) as-is.
ESPs track open and click rates through a shared tracking domain.
Since spammers also use it, the domain’s reputation takes a hit.
If you send emails with it, internet service providers might label you as a spammer.
Yikes!
The fix? Set up a custom tracking domain just for you.
Here’s how to do it in GoDaddy. ⬇️
To start your email outreach with a clean sheet, you need to install a custom tracking domain.
Fortunately, it’s a straightforward process to do so on GoDaddy.
💡Important: you don’t want to use your main domain as the tracking domain. In any email marketing, recipients could mark your emails as spam and stain your sender reputation. That’s why we’re setting up a subdomain as the tracking domain.
It can take a couple of days before your record becomes active.
Now you’ve created your CTD, it’s time to start using it by adding it to your ESP.
This process will differ depending on your ESP, but the steps will be similar to the ones below. ⬇️
You’re one step closer to your audience’s inbox.
This is an excellent moment to review the other steps that lead to superior open rates.
The first thing to do is to ensure your email authentication records are on point.
These DNS records should be present in the same place where you just added the CNAME records. The records are:
Additionally, warming up your email is of the utmost importance for email outreach.
When you’re just starting to send emails, you have no sender reputation to speak of.
You have to slowly build up this reputation by gradually increasing your sending frequency and volume while also getting engagement for your emails.
Doing this manually is nearly impossible; that’s where an email warm-up service like lemwarm comes into play.
lemwarm can increase your open rates to 65% or more.