When trying to land your emails in your audience’s inbox…
You need every help you can get.
By setting up certain DNS records for your domain, you can significantly improve the security and deliverability of your emails, increasing your chances of avoiding spam.
One such record is SPF. It ensures emails can only be sent from selected email servers.
Today, we’ll show you how to set up an SPF record on Cloudflare.
Sender Policy Framework lets you specify what servers you authorize to send emails on your behalf.
Typically, these would be servers of your email service providers.
Here’s how SPF authentication works:
If email servers receive an email that apparently comes from your domain, they check if the sending server appears in your SPF.
If it does, the email is delivered normally.
But if it doesn’t, the email will be rejected. Exactly what to do with the email is determined by your SPF and DMARC settings.
SPF can potentially increase your open rates and enhance email security, but it’s not mandatory.
However, if you’re serious about email outreach, you need SPF.
With you knowing, your domain might already have an SPF record set up.
You don’t want to have multiple SPFs because that could cause authentication complications.
Go to your domain provider’s DNS settings and look for a line of text similar to the one below:
v=spf1 include:spf.protection.somesendingdomain.com -all
The include tag holds the server that’s allowed to send emails through your domain.
If you use multiple services to send email, you can add more servers by adding more include tags followed by the email server.
Check out the example below:
v=spf1 include:spf.protection.somesendingdomain.com include:_spf.google.com -all
Notice how we now have two include tags in the record.
If you’re new to SPF, the record may seem complicated, but the good news is that, typically, your ESP will give you the record. (Go to your ESPs account, and look for email or domain authentication settings.)
This is particularly handy when you haven’t yet set up an SPF record.
If you do have one, you must copy and paste their email server from their SPF into the SPF in your domain’s DNS.
Don’t forget the include tag!
If your SPF record is ready, it’s time to add it to Cloudflare.
Steps ⬇️
DNS record changes can take 48 hours to complete.
You can verify your SPF record using this free deliverability checker. It doesn’t just check your SPF configuration but goes through your complete technical setup.
It’ll tell you if you have:
Lastly, if your email or sending domain is new, or your outreach suffers from low open rates…
Then, you need to warm your email up.
An email warm-up service like lemwarm can do this vital task for you.
The best part is that once set up, it runs hands-off.