SPF records let email servers know you’re not a criminal sending fraudulent emails.
This keeps you in good standing with ESPs and helps boost open rates. 🚀
If you send email through Google Workspace, we’ll help you set up an SPF record quickly and easily.
Sender Policy Framework is an email security protocol.
More specifically, it’s an authentication method that ensures emails are sent from authorized servers.
If emails come from unauthorized servers, there’s a higher chance that cybercriminals abuse the sending domain for horrible things like Phishing attacks.
SPF aims to prevent phishing attacks and stop scammers in their tracks.
With an SPF record, you can specify which servers (and services) can send emails through your domain.
While setting up an SPF is not mandatory, it’s highly recommended. The added layer of security builds trust with Internet Service Providers, increasing your chances of landing in the inbox.
Setting up an SPF record for Google Workspace involves adding a DNS record to your domain provider’s DNS settings.
You can find these settings in your domain provider’s account.
Popular domain providers are GoDaddy, Namecheap, and Cloudflare.
One inside your domain DNS records, check if there’s already an SPF record present.
Having multiple SPFs could lead to complications. Luckily, you can add all allowed servers to the same SPF record.
How?
Check this SPF record:
v=spf1 include:spf.protection.somesendingdomain.com -all
Now look at the second example and notice how we just added a server:
v=spf1 include:spf.protection.somesendingdomain.com include:_spf.google.com -all
If you checked for an existing SPF record and didn’t find one, let’s set one up for you.
Below you’ll find a general list of steps that should work for most domain providers.
We have instructions for specific domain providers lower down the page.
After initially setting up your SPF record, it can take up to 48 hours for it to propagate.
Usually, it’s much faster, and you can periodically check its validity using a DNS checker.
We offer two options:
Both will check your complete technical setup.
You see, just setting up your SPF isn’t enough because it isn’t the only component of your technical setup.
Your technical setup consists of:
Finally, don’t forget to warm up your email!
Sending from a cold email sending domain will result in your email landing in spam.
Use a warm up service like lemwarm to gradually warm up your email and increase your chances of landing in the inbox.