The first step to getting conversions for your email outreach is getting replies.
No replies = no conversions.
MX records route your replies to the correct email servers so they land in your inbox.
Not setting up your MX records could mean you won’t get any replies.
Here’s how to set up your MX records for Google Workspace. ⬇️
Setting up Google’s MX records involves adding these records to your domain provider’s DNS settings.
Google’s main server to add to an MX record is ASPMX.L.GOOGLE.COM, but you also have to add four other MX records with different servers that provide backup in case any server experiences issues.
Step 1: ➡️ Log in to your domain provider account. This could be your domain registrar, but if your domain’s name servers point somewhere else, for example your hosting account, then this is where to add the MX records.
Step 2: ➡️ Go to your domain’s management page
Step 3: ➡️ Go to your domain’s DNS settings
Step 4: ➡️ Add a new MX record
Step 5: ➡️ Put an @ in the “Name” field
Step 6: ➡️ In the Mail Server field add ASPMX.L.GOOGLE.COM
Step 7: ➡️ Set the priority to 1
Step 8: ➡️ Save
Now follow the same process above for the four backup servers:
ALT1.ASPMX.L.GOOGLE.COM priority = 5
ALT2.ASPMX.L.GOOGLE.COM priority = 5
ALT3.ASPMX.L.GOOGLE.COM priority = 10
ALT4.ASPMX.L.GOOGLE.COM priority = 10
Setting up your MX records is a great start to completing your technical setup.
You can now successfully configure vital domain authentication records like DKIM, SPF, and DMARC.
Oh, and don’t forget to warm up your email! ♨️
When you begin sending emails from a new domain, your sender reputation is not yet established.
Your MX and other DNS records play a part in establishing your sender reputation, but they alone are insufficient.
Warming up your email involves gradually increasing the sending volume. You may send five emails on the first day, seven on the second, etc.
Email warm-up may sound like something you could do manually, but the reality is different.
It isn’t just about sending emails; it’s also about getting replies and moving emails that land in spam to primary.
lemwarm, an email warm-up service can do all this work for you while you focus on more strategic tasks.